With the popularization of the Internet in the country, Russia has now become the country with the largest number of Internet users in Europe. , and consumers also have a strong interest in cross-border products. More than 90% of Russian users shop online, and the per capita GDP is increasing. It is expected to become one of the main forces of cross-border shopping in Europe by 2024, so now Many sellers want to occupy the Russian cross-border e-commerce market, but they still need to understand the current development status of cross-border e-commerce in Russia, and what impact does the registration of a trademark in the country have on sellers?

What is the current situation of cross-border e-commerce development in Russia?

1. Online shopping users are gradually increasing.

Everyone knows that Russia is a country with a vast land and few people. It is very difficult to develop local businesses or popularize the Internet. However, due to the economic crisis, the sales of Russian retail industry have been declining in recent years, while the online store market has been growing rapidly. It has also accelerated the increase in the number of Russian Internet users who consume online. According to data, about 90% of cross-border online shopping products in Russia come from China, far surpassing other countries. The US dollar's total imports rank first.

2. The growth space and market potential of cross-border e-commerce are huge.

Now, Russia has more than 100 million Internet users, and its penetration rate exceeds 70%, making it the country with the highest Internet penetration rate in Europe. Such a high Internet penetration rate provides an opportunity for the rapid development of cross-border e-commerce, plus Russia's industry is very developed, residents' income is not only stable but also high, and their consumption power is very strong.

3. Push between countries.

With the continuous deepening of economic and trade cooperation between China and Russia, the two countries have also made many welfare policies for the cross-border e-commerce industry. For example, Chinese merchants can establish virtual overseas warehouses in Russia, and there are certain tax reductions and exemptions. After China and Russia reached a transaction on the cross-border platform, they provided Russian local logistics orders, which also displayed Russian local logistics information, but actually delivered domestically, which means that Chinese sellers only need to have warehousing in the country, and there is no need to advance the goods Shipping to Russia reduces overseas storage costs.

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